Welcome

Frawley Marketing is a specialist strategic marketing consultancy whose purpose is to help business owners and managers achieve their marketing and business development objectives. Our approach as a marketing consultant is to enable our customers to build their sales and profitability based on a marketing strategy that is focused on developing a sustainable relationship with their customers. Through rigorously applying this results focused, market-led and customer centered approach, we have helped our customers to achieve significant improvements in sales and profitability.

Our services include

  • Marketing Strategy
  • Marketing Planning
  • Marcomms Strategy
  • Outsourced Marketing
  • Mentoring
  • Branding
  • Marketing Audit

Case Studies

Nualtra Full Logo

      Background   The Need   The Solution     The Result      ...READ MORE

RIF_LOGO_GREY

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twom

Background Twomeys Bakery has been baking bread in Dromcollogher in Co Limerick since 1901. After discovering their pres...READ MORE

Testimonials

I have now been working with Tony and Frawley Marketing  for close to 2 years.  I engaged the services of Tony to help me guide Nualtra from start up idea all the way through to launch.  Tony has played a key role firstly in the design of the Nualtra brand where he controlled focus groups and conducted market research with key decision makers in the pharmaceutical industry whose feedback really directed how we entered the market and how our products looked compared to competitors.  Tony was instrumental in liaising with the brand designers hiring process and dealing with PR as we geared up for launch, and has obviously done a great job as we have been shortlisted for best health campaign in Ieland.  Tony is an excellent strategist and has really been my right hand man and he is without doubt the only other person I would currently have no doubts about leaving in control of my business.  Tony is always someone who will be involved with Nualtra as we continue to expand both in Ireland and other markets and his energy and enthusiasm makes him a pleasure to work alongside. Whether you want help with strategy, sales and marketing initiatives or just simple advice Tony is your best choice by far.  One of his great strengths that I admire is that if he thinks you are wrong he will tell you.  This is a brilliant attribute because if you are not challenged your business will not grow.  I have no doubt he could help any business in Ireland reach their potential. Paul Gough, Founder & Managing Director
Nualtra
We availed of Tony's expertise for a number of month's in 2012 on a consultancy basis to assist management in the development & implementation of new marketing strategies. Tony immediately set about making changes to existing marketing techniques, providing us with data, competitor analysis, while at the same time setting tasks & goals for us to achieve as a team. Tony provided a platform from which we set about improving every marketing aspect one would associate with the hospitality sector such as social media, brochures & literature, website design, search engine optimization, road signage and day-to-day networking. Tony took into consideration our budget constraints and preformed his duties accordingly - through his vast array of networks he always got the most reasonable price from the market. Tony was very personable, professional, flexible and hard-working, he treated our business as if it was his own and welcomed any calls and inquiries we had. I would recommend Tony to any small or medium size business who is looking for a fresh and innovative approach to establishing or re-positioning themselves in the market. Siobhan Hoare, General Manager
Kilmurry Lodge hotel
My father and I set up the business 10 years ago and did all the marketing ourselves. However during the recession sales were down so I decided to meet with Tony to see where we were going wrong and how we could improve our business and grow sales. One of our main problems was that although we had been in business for 10 years in a prime location in Limerick most people in the general area didn't know we were there or who we were. I have been working with Tony for 6 months now and it has been such an eye opener. Firstly Tony created our core message by surveying our past customers. Then Tony devised a marketing plan to help us reach new customers and strengthen sales. Shortly after applying the marketing plan improvements in sales began to show and our profile has grown. Tony is very professional but also friendly and easy to be around; all the information and tips he has given us have helped us improve our shop and our sales. Tony was very motivating and very helpful to us when trying to reach our targets. We were so happy with the results we have brought him on board once a month. I look forward to working more with Tony in the future as I know he has our best interests at heart. I would have no hesitation in referring in confidence the services that Tony at Frawley Marketing provides. Shane Kenny
The Carpet Store & More