The most important sales people in your business!
You may be surprised to know that the most important sales person in your business is not your sales force its your customer. Like many other small businesses you are probably trying to generate or increase your sales by constantly targeting new customers. This never-ending process takes up a lot of time and energy which could be used in many other ways to improve your business.
Why not talk to the group of people who may already love you and have given you the permission to engage with them. Your customers will be willing to take your call,read your letter or even like your Facebook page,they will also want to tell their friends, family and colleagues about you. So why not make it easy for them to spread the love, give them coupons to give to their friends, ask them to suggest your Facebook page to others or simply even hand out some of your business cards. Whatever way you decide to do it is up to you,but make it easy for your customers to spread the word and simply watch the volume of inquiries increase week after week,