Winking in the dark
I heard a very true saying the other day which is so very true , For a business not to market itself is like a boy winking at a girl in the dark he knows what he’s doing but nobody else does.
You may know that you have an excellent product or service but at the end of the day this means nothing if your target market is not aware of what you have to offer them. You must use every opportunity available to you in order to get your message in front of them, only then can they consider you when it comes to making a purchasing decision. So don’t neglect your marketing it is critical in these tough times if you want to grow your business.