I heard a very true saying the other day which is so very true , For a business not to market itself is like a boy winking at a girl in the dark he knows what he’s doing but nobody else does. You may know that you have an excellent product or service but at the ...read more

Everyday I have the pleasure of meeting and working with the real heroes  in our society , Small business owners. These people work extremely hard, against all the odds and keep on going day in day out without much support from anyone around them. One common trait that they have is the ability to not accept no ...read more

You may be surprised to know that the most important sales person in your business is not your sales force its your customer. Like many other small businesses you are probably trying to generate or increase your sales by constantly targeting new customers. This never-ending process  takes up a lot of time and energy which could be ...read more

It often amazes me when I first meet business owners and ask them what is it that they do, the answer is always the same! They usually respond by telling me their job title or function within the business, but guess what no one really cares. What people really want to know is what solutions you can ...read more

In a recession the majority of small businesses choose to cut their marketing budgets completely. This is a direct result of a sharp decline in their sales as marketing is seen as a luxury which is ill afforded. However this can be counter productive as it is critical to maintain awareness over the competition at ...read more