Frawley Marketing

Roisin

frawley — Thu, 26 Apr 2012 10:21:25 +0000

“I recently attended a Prospecting for Leads workshop with Tony Frawley of Frawley Marketing and have taken away some invaluable tips to implement into the future. Tony’s workshop is friendly, fun and interactive, the best environment to learn new methods of marketing. I would have no hesitation in recommending the prospecting for leads workshop with Tony Frawley of Frawley Marketing to friends and colleagues who are interested in understanding how to grow their sales.”

Roisin

Cormac

frawley — Thu, 26 Apr 2012 10:13:15 +0000

“I recently attended a workshop facilitated by Tony Frawley of Frawley Marketing based on building prospecting skills. Tony’s workshop was extremely well organised, ran at relaxed pace yet managed to cover a wide range of areas related to prospecting for leads. Tony’s expertise in working with a wide range of industries clearly showed as he was able to offer each one of us at the workshop a unique way of approaching prospecting, giving us ideas that we could apply to our individual business despite each of us working in different industries. Not only do I feel a lot more confident in approaching prospecting for leads, I have also changed the way I set goals, organise and work thanks to Tony’s workshop. I cannot recommend his service enough.

Cormac

Winking in the dark

frawley — Wed, 11 Apr 2012 17:09:34 +0000

I heard a very true saying the other day which is so very true , For a business not to market itself is like a boy winking at a girl in the dark he knows what he’s doing but nobody else does.

You may know that you have an excellent product or service but at the end of the day this means nothing if your target market is not aware of what you have to offer them. You must use every opportunity available to you in order to get your message in front of them, only then can they consider you when it comes to making a purchasing decision. So don’t neglect your marketing it is critical in these tough times if you want to grow your business.

Don’t take no for an answer!

frawley — Sun, 04 Mar 2012 23:08:20 +0000

Everyday I have the pleasure of meeting and working with the real heroes in our society , Small business owners. These people work extremely hard, against all the odds and keep on going day in day out without much support from anyone around them. One common trait that they have is the ability to not accept no for an answer and instead look for ways around the problems they face. In order to overcome the problems you are facing at the moment do not think in the same way as when you created it. Instead look outside the box as the solution is often right underneath your nose.

The most important sales people in your business!

root — Fri, 06 Jan 2012 14:17:56 +0000

You may be surprised to know that the most important sales person in your business is not your sales force its your customer. Like many other small businesses you are probably trying to generate or increase your sales by constantly targeting new customers. This never-ending process takes up a lot of time and energy which could be used in many other ways to improve your business.

Why not talk to the group of people who may already love you and have given you the permission to engage with them. Your customers will be willing to take your call,read your letter or even like your Facebook page,they will also want to tell their friends, family and colleagues about you. So why not make it easy for them to spread the love, give them coupons to give to their friends, ask them to suggest your Facebook page to others or simply even hand out some of your business cards. Whatever way you decide to do it is up to you,but make it easy for your customers to spread the word and simply watch the volume of inquiries increase week after week,

The Toxic Twins

frawley — Wed, 21 Dec 2011 22:13:00 +0000

“Tony is a very talented, organised and energetic individual. Quick to identify and capitalise on opportunities within business. I found Tony a pleasure to work with & will be working with him again in future. I would recommend Tony to any business.”

Lorna Clancy

Web: www.thetoxictwins.com

No one really cares about what you do!

frawley — Thu, 15 Dec 2011 16:45:29 +0000

It often amazes me when I first meet business owners and ask them what is it that they do, the answer is always the same! They usually respond by telling me their job title or function within the business, but guess what no one really cares. What people really want to know is what solutions you can provide to the problems they have or issues they are experiencing. In the case of an accountant don’t just say your are an accountant as they will automatically put you into the same bracket as all others . Say something that will spark their interest such as ” I specialise in helping small business owners to save money on their tax expenses”. This is bound to gain their attention and maybe even give you the chance to discuss how you do this and show results you have achieved to date. Focus on what solutions you provide not the function that carries it out!

NTES Ltd.

frawley — Wed, 14 Dec 2011 21:20:16 +0000

“In 2008 NTES moved its main operation from Dublin to Limerick. While we continued to grow our business in Dublin and the surrounding area’s we struggled for 2 years to grow our client base in the Munster region. At the beginning of 2011 we employed the services of Tony Frawley of Frawley Marketing to help us understand the local market and increase our sales. tony has been passionate about our business and has given us the belief and the drive to help promote NTES in the region. Tony is finding the issues with our current sales and marketing strategy and implementing real solutions that are already improving our presence in the business community in Limerick, Munster and beyond.

The staff in NTES have been delighted with Tony’s professionalism, idea’s, marketing skills and work ethic. He has a passion for our business which is contagious. The past 15 years was successful, the next 15 and beyond will be amazing”.

Sincerely

Nick Whittome

Managing Director

Innovation Works, National Technology Park, Limerick, Ireland

Tel: 061 386600; Website: www.ntes.ie

Facebook: www.facebook.com/nteslimited ; Twitter: www.twitter.com/nteslimited

Studio 21

frawley — Wed, 14 Dec 2011 13:13:03 +0000

“Just a month into opening the studio I quickly realised I needed the help of a marketing professional. Tony was a pleasure to work with, very professional and a fountain of knowledge and ideas. The first thing Tony did was to listen; we spoke about the business, it’s goals, targets and my current marketing efforts. I came away from my meetings with Tony with clarity of what needed to be done and how to do it. It was refreshing and exactly what I needed – direction and the beginning of a marketing plan. I look forward to working with Tony again in the New Year and will continue to recommend Frawley Marketing.”

Charlotte Keogh

Address: 84 O’Connell Street, Limerick, Co. Limerick; Telephone: (061) 319491

Website: http://www.studio21.ie Facebook: http://www.facebook.com/studio21limerick

Marketing in a downturn

root — Thu, 01 Dec 2011 14:18:03 +0000

In a recession the majority of small businesses choose to cut their marketing budgets completely. This is a direct result of a sharp decline in their sales as marketing is seen as a luxury which is ill afforded. However this can be counter productive as it is critical to maintain awareness over the competition at all times. In a downturn larger businesses can have huge advantages over the competition especially when the competition reduce their marketing spend entirely.

Small businesses can really begin to suffer in a downturn if they cease to conduct all marketing activities as they are effectively reducing their consumer awareness levels. Consumers who are used to seeing a company’s brand advertised may think that the business has ceased trading or may even just forget that they exist. Research has shown that any business that has continued to market itself effectively in previous recessions has risen the crest of the wave once the upturn has arrived.

It can also be argued that more money should be invested in marketing during a downturn to retain your customers, maintain your brand and most importantly to protect your business. If you can figure out a cost effective way to maintain consumer awareness levels during these difficult times then your customers will remain very loyal to you as markets recover. I would strongly recommend that you take your marketing very seriously, don’t just switch it off just because times are tough!